Not every whisky has a glittery history; at least, every established brand has quite a story to tell. The Suntory isn’t an exception either since its manufacturers have fought through it all to make it one of the world’s famous Japanese whiskey brands. As you sip your Suntory, knowing how it came to be and how a force it is to reckon with now makes it incredibly tastier and enjoyable. If you’re an ardent fan of the Suntory, here are the exciting facts about the drink you should know about.
Suntory Was Once a Miss Before Becoming a Hit
There’s no doubt that Suntory is one of the renowned Japanese whiskies in the present-day market. But as much as a success it is today, the drink was once a miss and a fail, and people were never on board with its smoky notes and nagging aftertaste. However, it took plenty of thoughtful adjustments, changing it from a smoky deluxe into a lighter and fresher whisky. People loved it afterward, and it has since become the iconic drink it is now.
It’s Possibly Japan’s First Whisky
Established in the 19th century, Suntory may likely be Japan’s first whisky. Also, since its distillery was the first in Japan, it takes all scores of a viable first. If you’ve never sipped it, please get it by visiting https://www.ishopchangi.com/en/brand/suntory and enjoy your first sip! Besides, it leads the pack to be one of Japan’s largest whisky brands because somehow, the most extensive whiskey brands owe their success to long-term establishments
It Proliferated During World War II
This drink came to light in the 19th century and became a mainstay among the whisky-thirsty Japanese and American soldiers. It proliferated during this time, selling huge stocks during the war-torn era. However, it kept its upward trends after the war, continuing to rack up massive profits and bulging revenues to date. Reasonably enough, Suntory owes its success to soldiers and world war II.
It Changed Names in 1963
Suntory was once a cheap whisky in japan and other parts of the world and sold nothing close to it’s doing now. Its establisher, Torii Shoten, named the company after himself but later changed it to Kotobukiya. However, he made amends in 1963, with “San,” meaning implying “three,” possibly his sins, and his first name “Torii,” pronounced as “Tory.” Combining the two words, it became the sought-after whiskey brand it is today.
Its Distilleries Create Numerous Suntory Whiskies but Retail Only a Few
The distillers at Suntory experiment with innumerable variations of the whisky and use various malting, mixing, and fermentation process to create a vast array of Suntory variations. However, they only put a few on the market. However, visitors to the site can taste virtually every Suntory type they make to their delight.
Despite being one of the simplest Japanese whisky brands, Suntory has its share of awe and wonder. And the more you understand the brand’s history and every exciting fact, the better you’ll enjoy your sips. Hopefully, these few facts will leave you star-struck.